We believe in creating fine jewelry at the best price without sacrificing quality. We want to make something you are proud of wearing everyday and at the same time save you money. The industry can get overwhelming and we are here to walk you through the process by educating our clients with patience and no pressure. We want to create jewelry for your special moments because we know they will be with you and your family for generations to come. This mindset of creation and attention to detail has allowed us to find success in unconventional ways, and to pioneer our own path.
Annette Our Annette engagement ring setting is stunning featuring beautiful sidestone accents spaced along the band with diamonds in the under gallery. Approximately 1/3 carat weight of diamonds. Set it with a center stone of your choice, let us help you find the perfect option. Shown with a 3/4 ct center. ...
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WHAT THEY'RE SAYING ABOUT US
"Unicorn of Industry"
"The Diamond Shoppe is the unicorn of their industry. Hard to find, but when you do...Anyone who has ever known someone who has worked with Dragan is probably sick of hearing the great service he and his team provides. This is for the rest of you.The purchase of jewelry, especially engagement rings (why I met with him to begin with) can be a somewhat stressful endeavor. It's something you want to get right the first time. Dragan made the process for me very easy and incredibly comfortable. I showed him pictures of what we were looking for and he was able to create a masterpiece. You'd be hard pressed to find a better team to go to in terms of quality, value and customer service. You can shop all you want online / at the mall / at a chain, or save the headache and just go to The Diamond Shoppe first!"
Bill B.
"Fraction of the Cost"
"Dragan and his team have been apart of some of the most amazing moments in my life. Designing our custom wedding ring, refurbishing my grandmother's 100 year old pieces, setting my birth stone given to me from my in-laws with a stone that was brought back from Brazil 35 years ago, and picking out each diamond with my husband for my right hand ring when our daughter was born. Each piece is truly incredible. Dragan's customer service goes above and beyond anything anyone would expect from a Jeweler. He has become a true friend and someone I trust with my most prized possessions. Just recently I came in with an idea for a stackable ring and he knew exactly what I was looking for within 10 minutes of talking. In no time at all he produced exactly what I was looking for at a fraction of the cost from other jewelers. (Pick included). I would recommend him and the team at the Diamond Shoppe 100 times over!"
Taylor R.
"Never Felt Pressured"
"I can't thank Dragan enough for the engagement ring I recently purchased. I proposed this past weekend and the ring was everything my fiancé could've dreamed of and more. She absolutely loves it! Dragan was very helpful in helping me to understand what can be a difficult and overwhelming process. I never felt pressured by Dragan and he answered every question I had to make sure I was comfortable before buying the ring. Not to mention, he had the best pricing I could find anywhere in the San Diego area. What is even more impressive is that my now fiancé did not have any part in picking/designing the ring. I showed Dragan a few pictures of rings I knew she liked and he made a ring that was even better than what I had shown him. I can't say enough great things about Dragan and the ring he made for my fiancé. I highly recommend talking to Dragan before purchasing elsewhere."
We offer free insured delivery on all purchases within the contiguous United States. That way, you'll be able to rest easy knowing your package is safe and protected.
MAKE IT PERSONAL
We give you the options to make it special and your own with our complimentary engravings and custom design process. Contact us today to begin creating the jewelry of your dreams!
PREMIUM QUALITY
Our fine jewelry is handcrafted here, in sunny Southern California, by master jewelers & using only the finest materials. No gold plating or gold filled here!